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What is do's and don'ts of copywriting

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    What is do's and don'ts of copywriting

    What are the things a copywriter should do and also should not do?

    #2
    A copywriter should create a compelling headline. When presenting your offer, always explore what are the benefits that the customer will get once they purchase the product. Focus on what's in it for me (WII-FM) in the part of the customer. Make them feel that you really care about them. Provide a good reason why the would buy from you. Guide your potential customer to take action, either to buy or to subscribe to your email list so that you have a way of making follow ups if they will not buy from you immediately.

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      #3
      Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in. or engage with a product, service or company. Use meaningful headline everywhere and highlight your best product.
      But don't imply anything. Low converting copy leaves thing implied rather than explicitly stated in plain text on the page.

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