Having a piece of content go viral is every marketer’s dream. The thought of having thousands or even millions of people viewing your content is amazing, and it can take your brand to new heights.
That’s what Dollar Shave Club discovered when it released
its quirky commercial that went viral on YouTube. That one video put the company in front of millions of potential customers who had never heard of it before. The examples of viral marketing campaigns are endless. But the question is: Why do some pieces of content go viral while others don’t?
While there are no guarantee your video, article or meme will go viral, we’ve found that the brands that have succeeded follow a basic framework.
Below, we’ve outlined eight steps your brand can take to improve your chances of going viral on Instagram, Facebook, Twitter and other social channels. [h=2]Follow These 8 Steps to Go Viral on Social Media[/h] [h=3]Step 1: Get to Know Your Audience[/h] [h=3]Step 2: Make an Emotional Connection[/h] [h=3]Step 3: Build Sharing Into Your Campaign[/h] [h=3]Step 4: Get Your Audience to Create User Generated Content[/h] [h=3]Step 5: Make Your Content Useful Enough to Share[/h] [h=3]Step 6: Share Your Content at The Right Time[/h] [h=3]Step 7: Use Powerful Visuals[/h] [h=3]Step 8: Share Your Content With Powerful Influencers[/h]