moonchild
VIP Contributor
A target audience in business is basically a simple phenomenon to understand, it means the demographics you're trying to sell to, for example if you are into automobile sales, your target audience are mostly going to males, middle aged, employed or business owners, if you put your products out there these are the type of people you should target, because they have a high tendency of patronizing your business.
By advertising your business to your target audience, the only thing you need is exposure, to make a sale, you need a lot of eyeballs on your stuffs, but if you're not selling to your target audience, you'll rack up a high spend on ads with zero results because the targeting is wrong.
By advertising your business to your target audience, the only thing you need is exposure, to make a sale, you need a lot of eyeballs on your stuffs, but if you're not selling to your target audience, you'll rack up a high spend on ads with zero results because the targeting is wrong.
