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Brand management
What can lead to failure in brand management
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[QUOTE="Stunna, post: 302920, member: 96305"] If a brand does not have a clear and consistent identity, it can be confusing for customers, and they may not understand what the brand stands for or what it represents. When a brand does not communicate its message effectively to its target audience, it can be difficult for customers to understand the brand's value proposition, leading to poor brand recognition and engagement. Unwilling to adapt to changing market trends or customer preferences, it may become obsolete or lose its relevance in the marketplace. In a case that a brand does not differentiate itself from its competitors or fails to articulate its unique selling proposition, it may struggle to stand out in a crowded marketplace. Poor marketing strategy or execution can limit a brand's reach, engagement, and conversion rates, making it difficult to grow and compete. If a brand's messaging, visual identity, or tone of voice are inconsistent across different platforms, it can dilute the brand's impact and make it difficult for customers to recognize and engage with the brand. [/QUOTE]
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What can lead to failure in brand management
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