Good-Guy
VIP Contributor
Marketing and advertising is something that has been used by humans for a really big period of time in order to expose the business to many people so that the company can turn those people into customers and consumers. There are various ways to effectively attract people to your products and this is why many people tend to invest a good amount of money into marketing strategies. However, I think there a few factors you might need to consider before you invest money into marketing. For example, before you invest money into printing banners for advertisement purpose, you need to know whether or not this strategy will be effective or not. Otherwise, you will end up wasting your money into printing cost.
If you hire door to door salesman, you need to know where your salesmen are promoting your products. If you are into online advertisement, then you need to know which advertisement network is best for producing results and what is the total rate of ratio of CPA (Cost Per Action) of advertisers on that particular platform. These were some of my ideas and this is why marketing management is important in every company. According to a few studies, many businesses spend around 10 percent of the total income on marketing and advertisement. This might be a huge amount of money depending on the organization. So, what are a few factors you need to consider before investing into advertisement and marketing?
If you hire door to door salesman, you need to know where your salesmen are promoting your products. If you are into online advertisement, then you need to know which advertisement network is best for producing results and what is the total rate of ratio of CPA (Cost Per Action) of advertisers on that particular platform. These were some of my ideas and this is why marketing management is important in every company. According to a few studies, many businesses spend around 10 percent of the total income on marketing and advertisement. This might be a huge amount of money depending on the organization. So, what are a few factors you need to consider before investing into advertisement and marketing?