Jasmine
VIP Contributor
SEO Audit is a process of analyzing your website in order to find out if SEO has been done correctly. SEO Audit tries to check whether the right keywords are used or not, whether fair amount of keywords are used or not, whether backlinks are built not, whether UX and UI are good or not, whether the site loads faster or not, etc.
In order to perform SEO Audit, you need the following SEO tools
Audit tools (you can use Audit tools of Semrush, Moz, etc.)
Google Analytics
Google Search Console
Google Schema Markup Testing Tool
What should you use these tools for?
The tools you use for SEO Audit will help you check a lot of things, for example
Check your search engine ranking and learn about your competitor (sites that rank higher than yours and the site that are ranked just below you)
Check if your website or content has duplicate version in Google index
Check your all urls indexed by Google
Check if any manual actions are required regarding your site ranking and google index, for example, if any of your urls are not yet indexed, submit the urls to Google and solve the indexation issue.
Analyze your site seep.
Make sure your site uses https (uses security certificate)
Check whether your site is responsive or not (mobile friendly)
In order to perform SEO Audit, you need the following SEO tools
Audit tools (you can use Audit tools of Semrush, Moz, etc.)
Google Analytics
Google Search Console
Google Schema Markup Testing Tool
What should you use these tools for?
The tools you use for SEO Audit will help you check a lot of things, for example
Check your search engine ranking and learn about your competitor (sites that rank higher than yours and the site that are ranked just below you)
Check if your website or content has duplicate version in Google index
Check your all urls indexed by Google
Check if any manual actions are required regarding your site ranking and google index, for example, if any of your urls are not yet indexed, submit the urls to Google and solve the indexation issue.
Analyze your site seep.
Make sure your site uses https (uses security certificate)
Check whether your site is responsive or not (mobile friendly)