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The Key Differences Between B2C and B2B Marketing Strategies
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[QUOTE="Jasz, post: 260961, member: 61772"] B2C and B2B marketing strategies are fundamentally different. They have many similarities, but they also have some key differences that can make a big difference in your business. Here's what you need to know about B2C vs B2B marketing strategies. B2C vs B2B Marketing Strategies: The Key Differences Here are the key differences between B2C vs B2B marketing strategies: Marketing to consumers. Think of this as the traditional approach to marketing. It focuses on selling products directly to customers, who may or may not be aware of your brand name and brand identity. This is how most businesses get started because it's relatively simple and easy to do, but it can also be difficult to scale up into a profitable business model. Marketing to business owners or decision-makers (e.g., salespeople). In contrast, this type of marketing targets individuals at work who make decisions about buying products or services for their companies on a regular basis. These individuals have a lot of power over the company's bottom line and help determine whether or not it makes sense for them to buy from you over competitors who might offer similar products/services at lower prices or with good quality. [/QUOTE]
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The Key Differences Between B2C and B2B Marketing Strategies
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