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The importance of analytics and big data in business
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[QUOTE="Ayuba Ernest, post: 245463, member: 70169"] In business, analytics refers to the process of transforming data into information that can be used to make decisions about the organization. Big data is a term that refers to the vast and ever-increasing amount of information that is being generated by businesses and consumers today. Businesses have always relied on data to help them make informed decisions, but with the rise of big data and analytics, this reliance has become even more critical.... Businesses can use analytics to better understand their customers' behavior, determine which marketing campaigns are effective, and determine where they should direct their resources. Big data is a term used to describe the massive amounts of information that businesses are now collecting. It is possible to use this data to gain insights into customer behavior, competitive intelligence, and even the future of specific industries by analyzing it. Businesses can make better decisions and stay one step ahead of the competition with the help of big data and analytics. [/QUOTE]
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The importance of analytics and big data in business
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