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The importance of analytics and big data in business
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[QUOTE="Holicent, post: 245459, member: 76163"] [FONT=Verdana] The importance of analytics and big data in business is undeniable. The ability to use data to make informed decisions about your business can be the difference between success and failure. The ability to see trends in your market, understand the needs of your customers, and predict how they'll behave all help you make better decisions about where you want to go with your company. In order to do this, however, you need good analytics tools. You need something that can collect all of the data from across your business and make it available for easy analysis. This is where big data comes in: by collecting all of this information together into a central location, it's easier for businesses to analyze it and draw conclusions than if they were trying to manage all of their data separately. When businesses use analytics and big data to make decisions about their products or services, they can improve the quality of those products or services by making sure that they are meeting customer needs. This is important because customers are more likely to continue using a product or service if it meets their needs.[/FONT] [/QUOTE]
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