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PPC, CPM, or CPA: Which is Good for Generating Sales?
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[QUOTE="Mika, post: 283232, member: 29399"] PPC, CPM, and CPA are all effective advertising methods, however, which method is good for generating sales depends on a lot of things. One of the factors that determine the effectiveness of the advertising method is what kind of product you are selling. The profit margins on the product you are selling also determine the effectiveness of the advertising method. When you do PPC, you pay only when there is a click on your ad. However, you should be aware that not all people who click on your ad will buy your product. When you do CPA, there should be action to generate sales, in other words, visitors must perform action for sales to happen. While not many people will be interested in taking action on your product, once they take action, there will be sales. CPM can be effective marketing method if you reach to the people who are actually interested in your products [/QUOTE]
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PPC, CPM, or CPA: Which is Good for Generating Sales?
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