It always starts with you as the owner of the business. You have to love what you are doing, it has to be a passion and not just about money. Then you also have to know what people want. You want them to be excited for your product so you need to come up with different selling strategies and acknowledge them for patronizing your business. For example, give discounts or raffle giveaways. You will not lose but gain more customers because of this strategy. And most importantly always make sure that you sell or promote only high standard products. Also learn how to use social media in advertising, there are different social media platforms that will help boost your sales. Be creative when making a banner, make something that will catch buyers interest and convince them to buy your products. There are a lot more ways to have a successful business, but again it always starts from yourself.