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Business strategy
Differences between online and offline marketing.
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[QUOTE="Rachael, post: 215671, member: 68963"] There are major differences between online and offline marketing. The common similarity that exists between them is that the both forms are after the same aim or common goal which is 'marketing.' Online marketing is a form of advertising and showcasing products or services by using the technological tools and media like; Radio, Television, Facebook, Instagram, Twitter etcetera. For offline marketing, we have means of showcasing products and services like; Billboard adverts, Person-to-person advertising. The offline marketing strategy is very limiting, time consuming and energy sapping, whereas the online medium of advertising offers a wider and faster reach of target audience and this is even more cost-effective than the offline method. [/QUOTE]
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