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Business strategy
Differences between online and offline marketing.
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[QUOTE="Caramelle, post: 213918, member: 150"] [JUSTIFY]Nowadays, many large and reputable companies run advertisements on both offline and online platforms. This practice reflects the observation that these platforms have varying audiences thus the need for some companies to run campaigns simultaneously on both. Offline advertising has many different forms and they vary in price, exposure, and target, among other factors. It can be expensive to run advertisements on TV but out-of-home advertising may offer less costly and more targeted ways to run marketing campaigns. Lamppost banners near restaurant locations, for instance, can be an effective yet cheap way to advertise the business to its target customers. Billboards in the right places are relatively inexpensive yet efficient because they can create more lasting impressions and have longer exposures. With technology and advanced business analytics on its side, online advertisement platforms can be an effective and efficient yet inexpensive option for both large and small businesses to run marketing campaigns. Online advertising can cost nothing in some cases but in most cases, they cost considerably less than traditional advertising. They can reach a large audience in a short amount of time yet they are so much cheaper than TV advertising spots. Due to more advanced data analytics, online advertising has become increasingly targeted and thus more effective than ever. [/JUSTIFY] [/QUOTE]
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