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Brand management
Create a recognizing logo and color scheme.
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[QUOTE="Ganibade, post: 334124, member: 50186"] Developing a recognizable logo, selecting a unified color scheme, and establishing a unified tone for all communications are essential components of building a successful brand for small businesses. To make your offer stand out, clearly define its value. Make sure your branding reflects the ideals of your company and use social media to engage with your audience. Maintaining consistency across channels increases awareness and encourages fidelity and trust. Take the time to comprehend who your target market is in order to successfully customize your brand for optimum effect. [/QUOTE]
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Create a recognizing logo and color scheme.
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