Jasmine
VIP Contributor
SEM or Search Engine Marketing involves paying search engines such as Google, Bing, Yahoo, etc. to display your website, product, or service at the top of the search results page as sponsored links or ads when someone searches for your target keywords. For instance, you have a written article “how to make money online” and you do SEM with the target keywords make money online, when some people search for make money online, your article will appear on the top result as sponsored. Having your ad displayed on search engines increases organic traffic as well as the likelihood of getting clicks or making product sales.
