Jasz
VIP Contributor
When you're trying to get the most out of your marketing, a great place to start is by studying your competitors. If you can figure out what they're doing right and wrong, you can leverage that information to improve your own marketing efforts.
To help you get started with making your competitors actually help you make more sales, we've put together this list of 9 strategies:
To help you get started with making your competitors actually help you make more sales, we've put together this list of 9 strategies:
- Use their social media as a gauge of what they think is important.
- Check out their reviews and feedback on social media.
- Make sure you're monitoring their hashtags and mentions of your brand.
- Keep an eye out for their strengths and weaknesses—and capitalize on them.
- Find out which platforms are most effective for them—and focus on those for yourself.
- Look at their audience demographics—and see if there's an opportunity for you to target new groups with similar interests.
- Figure out what kind of content works best for them, then take that content and make it even better.
- Review the language they use in their ads and copy—and test it against the language you already use to see if it would be helpful for you too.
- See how they structure their web page—and consider taking some ideas from what they've done well (just make sure they don't get more traffic than you do), but don't be a copycat.
