Mika
VIP Contributor
Internal linking means you link your content with one another, for example, you share links to other articles on your posts. External linking means you share your web page links on someone else’s website. Internal linking means on-page SEO, whereas external linking means off-page SEO.
Here are 6 steps for building an internal linking strategy:
Identify your site’s authority pages. In other words, identify your site’s main articles. The main articles are the best articles on your site. The best article means the article that gets a lot of traffic and has a high ranking on search engines.
Create topic clusters using internal linking. In other words, link all related content.
Choose the right anchor text. Use the proper keywords to link your internal pages.
Use internal links to increase the rankings of the target pages. When a lot of links point to your article, its ranking will improve even when the links are coming from your own website
Here are 6 steps for building an internal linking strategy:
Identify your site’s authority pages. In other words, identify your site’s main articles. The main articles are the best articles on your site. The best article means the article that gets a lot of traffic and has a high ranking on search engines.
Create topic clusters using internal linking. In other words, link all related content.
Choose the right anchor text. Use the proper keywords to link your internal pages.
Use internal links to increase the rankings of the target pages. When a lot of links point to your article, its ranking will improve even when the links are coming from your own website