consumer behaviour

Advertising is a form of communication that is used to influence the behavior of consumers. It is designed to persuade people to purchase a product or service, or to take some other desired action. Advertising can take many forms, including television and radio commercials, print ads, online...

There is an absolutely visible relationship existing between consumers behaviour and the patronage of a particular business product or service. Majority of business owners usually make the mistake of situating their business in an area where it totally makes it impossible for customer and client...